In 2008, everything changed, for almost everyone. A Great Recession hit. Money got tight. People lost jobs. Now we are in what appears to be a slow recovery, but the belt is still pretty tight. No longer do most of us have PR teams and communications staff and dollars in the budget for slick advertising campaigns.
In Steve Mouzon’s new book, “New Media for Designers + Builders” this brilliant and media savvy architect gives practical advice for not only surviving, but thriving, in the somewhat sterile financial landscape in which we find ourselves. Like the agile designer he is, Mouzon assembles the parts and pieces of marketing and PR for those in the design, building sector, and landscape design fields, and tradespeople who work in those areas, and builds a cohesive and coherent plan for letting the world know who you are and what you do. Heck, anyone in business will benefit from the knowledge and wisdom in this book!
How? Through what Mouzon calls, “New Virtues.” Of course, these virtues are not new, but may have become somewhat lost in the competitive business atmosphere that preceded the fall. They are patience, generosity, and connectedness.
Mouzon covers everything from micro-blogging to developing an effective website, and he names names. This is a book filled with resources, links, and opportunities to practice what he preaches about generosity and connectedness. With a creative format and tons of value-added bonuses like embedded links and a website for connecting and sharing ideas, this book is a “how to” on getting seen and being heard. He even lays out a “do this first” approach.
Some books are filled with the philosophy and theory of marketing. New Media for Designers + Builders is NOT that book. While the author offers snippets of supporting thought, the real value in this book is that it takes you from bare ground, to foundation, to design, to the actual build of your brand and marketing. This is the real deal.
I give this excellent book my full endorsement. Check it out here: www.nm4db.com
It will also be available on Amazon and iBook soon. Even if you are NOT in the design/building world, the advice in this book will help you build your brand!
Steve is also an excellent speaker and presenter. I’ve hired him myself! Here is a bit about him:
Steve Mouzon is an architect, urbanist, author, blogger, and photographer from Miami. He founded the New Urban Guild, which helped foster the Katrina Cottages movement. The Guild hosts Project:SmartDwelling, which works to redefine the house to be much smaller and more sustainable. Steve founded and is a board member of the Guild Foundation; it hosts the Original Green initiative. Steve speaks regularly across the US and abroad on sustainability issues. He blogs on the Original Green Blog and Useful Stuff. He also posts to the Original Green Twitter stream.